So should you use the traditional print, yes,
it's not dead. People still use the Yellow Pages
and read the newspaper.
Should you use the Internet? Most
definitely. But now you know that there's more
than just putting up a website.
Should I use Email, TV, radio, or all
of these?
When I said it really depends on your target audience, I
meant that, are your customers more likely to browse the
Internet, or listen to the Radio, or watch TV?
There is no one answer.
A good marketing campaign starts with demographic
research. A great marketing campaign would
diversify and use all forms of media to reach a broader
audience.
Stay tuned, I'll have more to read soon...
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